All Natural + Sustainable Hair Care Products To Buy in 2024

When it comes to personal hair care products, picking the right ones that are actually effective, won’t damage your hair in the long run, are made of natural ingredients and are sustainably driven, sounds literally impossible –and a mouthful to say in one breath. But believe it or not, it's quite possible and a checklist that we used for this hand picked roundup. 

These recommendations are perfect for people with hair types 1-4. Whether you have pin-straight hair or tight curls, finding clean and effective hair care products in today's oversaturated market can be challenging. Look no further.

Here’s how we pick and choose products:

• We do our research! We carefully sift through customer reviews to make sure what we’re recommending is top notch quality outside of the screen and consumers like you agree too.
• Hands-on testing: we evaluate each product’s performance, durability, ease of use, and other critical factors that are also evaluated in the long-term.
• Each brand has a mission dedicated to human-beings like all of us and an environmental impact that will change the world in the long run. 
• We mostly tend to lean towards brands that you probably haven’t heard of - the underdogs that are doing the most and not getting all the recognition they deserve.

Donna's Recipe: Vegan Hair Care with a Purpose

Sweet Potato Pie Collection ($75)

Donna's Recipe is a vegan haircare brand dedicated to using natural, plant-based ingredients for a healthier and more natural hair care routine. With ingredients such as sweet potato, shea butter, avocado butter, mango butter, and rosemary oil, the brand really emphasizes purity, effectiveness, and the beauty of nature. This Sweet Potato Pie Collection comes with everything you need to get started!

Mulberry Park Silks

Scrunchies ($20)

Most consumers buy scrunchies without even looking at the materials used to create them. However, scrunchies are a major part of our everyday hair care without us even knowing it! That’s why picking the right, most sustainable, and exceptional materials, like this variety from Mulberry Park Silks, is important. These mulberry silk scrunchies are made from a protein-based fiber that prevents dents and frizz, while also being highly sustainable and ultimately lowering your carbon footprint.

Pureology

Leave-In Hair Treatment ($35)

The brand Pureology stands out in the sustainable beauty industry with shampoo and conditioner bottles made from 95% recycled plastic and printed materials using 50% post-consumer recycled content. They have a mission to minimize energy use, waste, packaging, and water consumption. This color-friendly hair treatment is perfect for all hair types and features a vegan, sulfate-free formula with camelina, coconut, and olive oils. 

dip

Color Safe Shampoo Bar for Every Day ($24)

Sustainability is at the heart of dip. The brand is on a mission to promote awareness of “greenwashing” – a practice where companies claim to be eco-friendly but are misleading. Dip is committed to educating consumers about greenwashing and strives to be sustainable through various efforts, such as using recycled plastic instead of aluminum or glass, reusing ingredients, using synthetic ingredients instead of essential oils, and more. Their shampoo bar is one of their best-selling products and is worth trying as an introduction to the brand!

The Hair Edit‍

Scalp Renew Bamboo & Silicone Shampoo Massage Brush ($11)

Hair care is more than your traditional treatments – that means massage brushes like this one from The Hair Edit is a must-have in your hair care routine. The brush is made with sustainably sourced bamboo, plastic-free silicone, and soft silicone bristles. On top of being an eco-friendly option, the brush supports healthy hair, offers a gentle scalp massage, and removes product buildup and dry skin. 

MASAMI

Travel Mekabu Hydrating Shine Serum ($15.30)

Brighten up your hair with an on-the-go serum! MASAMI’s hair care products are infused with a Japanese ocean botanical known as Mekabu – a nutrient-rich seaweed component. The vegan brand offers a comprehensive range of products, including shampoos, shine serums, styling creams, and more, all of which are paraben-free, phthalate-free, and sulfate-free. Plus, the brand allocates a portion of all proceeds to support ocean education and research in northeastern Japan, maintain carbon and plastic neutrality and have been awarded certification from the Green Business Bureau. This shine serum is a must-try from the brand, with over 

Function of Beauty

SOS Custom Repair Shampoo ($32)

Made using Coconut Surfactant, Pumpkin Enzyme, and the power of two natural-derived bonding activities (which are patent-pending), this shampoo from Function of Beauty is designed to repair damaged hair from the inside out. The cool thing about this brand is that you can tailor shampoos and conditioners to fit your specific hair type, levels of damage, and even your preferred color/fragrance. Moreover, each of their bottles is made using recycled plastic, and they have a mission to lessen their carbon footprint through innovative practices, with their packaging supplier holding an SFI certification.

Innersense

I Create Definition Styling Foam ($28)

This Certified B Corp organic hair care brand is committed to making positive social and environmental impacts through its sustainable packaging efforts, natural ingredients, support for a long list of charities, and more. This variety from Innersense is a lightweight styling foam that utilizes natural ingredients such as Pequi Oil, Amaranth Seed Extract, Aloe Barbadensis Leaf Juice, and more. It’s perfect for people with naturally curly and wavy hair who need a little boost!

yarok

Leave in Hair Conditioner Spray ($32)

This highly reviewed leave-in conditioner spray from yarok is free from paraben, sulfates, & gluten, and made for all hair types in small batches. They have a “use by date” to ensure your hair is exposed to nothing but natural ingredients and no preservatives to ensure you’re getting the best hair care you deserve. The brand uses ingredients like Jojoba Oil, Olives, Rosemary, Grapeseed, and Primrose to detangle, protect, + condition your hair. 

Curated with consumers like you in mind

In this roundup of hair care products, we handpicked brands that stand by natural and sustainable standards that you can feel good about supporting. Now that you have an idea of where to start next time you buy your shampoos, conditioners, and more, you have the power to help shape a clean and more sustainable marketplace!