Inclusive, Green, Clean, and Everything in Between: Beauty Brands

There are a plethora of beauty brands out there that are changing the way we look at beauty entirely. It’s all about their mission, their contribution to the world and its people, the cleanliness of their products, and more. Green, clean, and everything in between, there are quite a few brands on the market now that are worth a double take.

Don’t know where to start? Here’s our curated list of eco-conscious and impactful beauty brands that are worth supporting.

Here’s how we pick and choose products:

• We do our research! We carefully sift through customer reviews to make sure what we’re recommending is top notch quality outside of the screen and consumers like you agree too.
• Hands-on testing: we evaluate each product’s performance, durability, ease of use, and other critical factors that are also evaluated in the long-term.
• Each brand has a mission dedicated to human-beings like all of us and an environmental impact that will change the world in the long run. 
• We mostly tend to lean towards brands that you probably haven’t heard of - the underdogs that are doing the most and not getting all the recognition they deserve.

Thrive Causmetics 

The eco-friendly beauty brand Thrive Causemetics is 100% vegan and cruelty-free, using only the best ingredients to create their long-lasting products. They strive for sustainability each step of the way, consistently making efforts to be environmentally conscious. They’re partnered with multiple sustainability organizations, give back to their community with 600+ partners, and are on a mission to make a real impact on the world.

Cheekbone Beauty

This Indigenous-owned cosmetic company is on a mission to change the lives of their youth through donations that support education and by creating a safe space where they can feel empowered and beautiful in their own skin. Their makeup is clean, vegan, and cruelty-free, honoring their Indigenous roots with each product named after and inspired by their culture. Plus, the brand ensures everything is sustainably made, from the packaging to the ingredients.

‍M2U NYC

M2U NYC is a fun, AAPI-owned makeup brand that formulates products that won't break the bank and will make you feel great. Their skincare-infused products are 100% vegan, cruelty-free, and paraben-free, so you never have to compromise the health and livelihood of animals. 

Jones Road

Created by the infamous Bobbi Brown, Jones Road makes beauty products without phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, and other harmful ingredients (2,700+).The brand was created to be simple to use, for every skin tone and texture. As a legend in the makeup industry, Bobbi Brown created Jones Road understanding the industry needed an upgrade/ 

Lamel 

Lamel is a beauty brand from Ukraine, aiming to boost people's self-assurance. Their entire product line is cruelty-free and crafted to spark creativity. In a decade, the company has achieved impressive growth, generating millions in revenue and expanding its presence to more than 20 countries.

LATHER

The LATHER collection aims to eliminate synthetic fragrances in everyday skincare and wellness products and is partnered with various non-profit organizations such as the Baobab Foundation, Sundara, Kind Traveler, Clean The World, Anti-Slavery, and others. Decades before the clean beauty movement, LATHER founder Emilie Hoyt took her cues from nature to create her product line. She was happy to find that this alleviated her frequent migraines and was proof she was onto something important while on her way to creating a forward-thinking brand over 20 years ago. Transparency is key to everything they formulate.

Aleph

Aleph Beauty, a company based in New Zealand, creates environmentally friendly, all-natural makeup. Their products are designed with circularity in mind, being multi-functional, vegan, free from toxins, GMOs, and cruelty.

Clean beauty curated with you in mind

In this particular roundup, we handpicked brands that stand by inclusive, ethical, and clean beauty standards. Now that you have an idea of where to start next time you buy your makeup products, you have the power to help shape a clean and more inclusive beauty marketplace!