Why Are We Still Talking About Women-Owned Businesses? Because We Have To.

Why Are We Still Talking About Women-Owned Businesses? Because We Have To.

March is Women’s History Month, a time to celebrate the women breaking barriers, building businesses, and driving impact. But let’s be real: It's 2025, we shouldn’t need a designated month anymore to remind us to support women-owned brands.

We’ve been talking about this for years. We’ve built communities, launched campaigns, and championed women in business. But here's the truth: Awareness alone isn’t moving the needle. Despite all the attention, the numbers don’t lie:

  • Women-only-founded startups still receive just 2-3% of U.S. venture capital funding in the U.S. That number has barely budged in over a decade.
  • Meanwhile, companies with at least one female founder make up only 10.5% of total global VC investment in 2024.

Is that progress? Sure. But nowhere near enough.

So how do we change that?

So what now? If we actually want to make a difference, we need to do more than just talk about supporting women. 

We need to fund them, hire them, invest in them, and make their businesses part of our everyday lives.

Investing in female-founded brands isn't just about equality– it's about better business. Studies show that women-led companies generate more revenue per dollar invested, prioritize sustainability, and create stronger workplace cultures. And yet, they continue to be underfunded, overlooked, and underestimated.

So how do we change that? By making women-owned brands the default—not the exception. Every purchase you make is a vote for the world you want to see. If you want:

  • More ethical businesses
  • High-quality products
  • A fairer economy

Then you can start by giving them support. From fair-trade teas to regeneratively farmed snacks, sustainable fashion to clean beauty, women-led businesses are proving that conscious consumerism and high-quality products go hand in hand – and that’s something we should support not just this month, but always.

Women-Owned Businesses to Support This Year

Time to meet some of the founders leading the way. If you care about where your money goes, these are the brands to support (not this month, but always).

Numi Organic Tea

Founded by Iraqi immigrant siblings Ahmed and Reem Rahim, Numi Organic Tea is reshaping the tea industry with ethical sourcing and a deep commitment to sustainability. As a founding B Corp and one of the largest buyers of organic, Fair Trade Certified teas, Numi doesn’t just sell tea – it actually invests in real change. Their initiatives fund food relief, education programs for underserved students in Oakland, and clean drinking water projects worldwide.

So, the next time you reach for tea, make it one that gives back.

💛 Damiana Teas

Numi has a whole collection of Damiana teas. You’ve got Damiana Relax, Damiana Focus, and Damiana Uplift. We especially love the Relax variant, which combines damiana and antioxidant-rich butterfly pea flower, known for its soothing effects on the nervous system. This floral, caffeine-free tea promotes relaxation, helps regulate stress, and may even support hormonal balance.

Price: Starts at $7.99 for 1 box

Get it on Amazon | Get it on Numi

☕ Emperor’s Pu-erh

Unlike traditional teas, this bold, earthy blend undergoes a 60-day fermentation process, deepening its rich malt-like flavor. Sourced from 500-year-old wild tea trees in China’s Yunnan Mountains, it’s packed with antioxidants and probiotics, making it a smooth, energizing alternative to coffee.

Price: Starts at $8.99 for 1 box

Get it on Amazon | Get it on Numi

Sightglass Coffee

You drink coffee every day, so why not choose one that supports a brand making a real impact?

Under CEO Sharon Healy’s leadership, Sightglass Coffee transitioned to a women-owned company, with half of its leadership positions now held by women. Their specialty coffee is built on transparency, ethical sourcing, and meticulous roasting.

🦉 Organic Owl’s Howl

A light-to-medium roast espresso that delivers a bright, fruity profile with balanced acidity. This refined blend rotates seasonally to highlight the freshest, high-quality beans, creating a smooth, complex cup with rich chocolate notes and vibrant fruit undertones. It’s great for those who love a lively, well-balanced espresso experience.

Price: Starts at $20.50 for 12oz

Get it on Sightglass Coffee

☕ Organic Blueboon

This one’s a smooth, medium roast with notes of milk chocolate, mandarin, and honeysuckle, delivering a well-balanced and versatile cup. Sourced from Ethiopia and Colombia, this blend rotates seasonally to maintain peak freshness while preserving its signature sweetness and delicate vanilla finish. We recommend this for easygoing mornings and coffee lovers who appreciate depth without bitterness.

Price: Starts at $20.50 for 12oz

Get it on Sightglass Coffee

Lotus Foods

Co-founded by Caryl Levine in 1995, Lotus Foods has spent 30 years proving that the rice industry can be both sustainable and profitable. By prioritizing regenerative agriculture and supporting smallholder farmers, they’ve created a supply chain that’s better for people and the planet.

Industrial farming is destroying the planet. Lotus Foods proves there’s a better way. So, stock up and support regenerative agriculture.

Organic Millet & Brown Rice Ramen

These Japanese-style noodles are made from nutrient-dense millet and brown rice instead of wheat, making them naturally gluten-free and easy to digest. With a rich, nutty flavor and a satisfying texture, they’re a good source of fiber and protein. They also cook in just four minutes, making them great for soups, miso, or a quick, wholesome meal.

Price: Starts at $6.99 for a 10-oz bag

Get it on Lotus Foods

Organic Traditional Pho Rice Noodles

These thin, organic rice noodles bring the authentic taste of Vietnamese and Chinese cuisine to your kitchen. Made with just organic white rice, they require no cooking. Simply soak them in boiling water for four minutes until tender. Versatile and naturally gluten-free, they’re ideal for pho, stir-fries, salads, spring rolls, or as a light pasta alternative.

Price: Starts at $4.99 for an 8-oz bag

Get it on Lotus Foods

PKN

The plant-based milk aisle is crowded, but not all alternatives are created equal. PKN proves that sustainability and taste can go hand in hand.

Founded by Laura Shenkar, the brand is redefining plant-based milk with pecan milk sourced from American-grown pecans as we speak. It’s creamy, nutrient-dense, and packed with antioxidants, vitamins, and healthy fats – everything dairy should be, but isn’t.

Original or Chocolate Pecan Milk

Unlike other plant-based milks, this pecan-based alternative delivers a naturally rich, creamy texture without lactose, dairy, or added sugars. It’s made from Texas-grown pecans and supports sustainable farming while providing a smooth, flavorful option for drinking, baking, or blending into coffee

Price: Starts at $35.95 for a pack of 6

Get it on Amazon

Barista Blend

Made from Texas-grown pecans, this plant-based milk offers a rich, creamy texture designed to froth and blend seamlessly with coffee and espresso. Free from refined sugar, dairy, and GMOs, it’s packed with Omega-3s, antioxidants, and essential vitamins for a nutritious, sustainable alternative. Created by female-founded Lifestock, this pecan milk supports local farmers while delivering a naturally buttery taste perfect for lattes, cereals, and smoothies.

Get it on Amazon

GoodSAM

If your snacks aren’t supporting farmers and the planet, it’s time for an upgrade.

Led by CEO Heather Terry, GoodSAM is building a snack empire that prioritizes ethical sourcing and sustainability. With over $10.5 million raised, they’re expanding into major retailers like Whole Foods and Sprouts, bringing mission-driven snacking to the mainstream.

Organic Walnuts

Sourced from regenerative farms in Northern California, these organic walnuts support soil health and sustainable agriculture. Naturally rich in nutrients, they’re organic, non-GMO, and free from added sugars.

Price: Starts at $8.99 for an 8-oz bag

Get it on GoodSAM

PACHA

Co-founded by Madeleine Hamann, PACHA is proving that bread can be both gut-friendly and sustainable. Their sprouted sourdough is made with just two simple ingredients. It doesn’t have any fillers or preservatives, just real food.

You don’t have to settle for ultra-processed options. After all, if bread could be both healthy and planet-friendly, why settle for anything less?

Sprouted Sourdough Buckwheat Bread

Made with just sprouted buckwheat and sea salt, this organic, gluten-free bread is flourless, fermented, and easy to digest. Free from the top eight allergens, it’s a clean, gut-friendly option with no binders, gums, or fillers. Best of all, it’s available in a variety of flavors like Multi-Seed, Rye, and Cinnamon Raisin.

Price: Starts at $23.98 for a 2-pack

Get it on Pacha | Get it on Amazon

What’s Next?

Buying from women-owned brands is step one. But real change happens when we push for more. If you work for a retailer push to stock more women-led brands. If you work for a family office or VC, step up and advocate to fund more woman-owned brands. Follow and amplify female founders on social media. Support crowdfunding campaigns. Back businesses that are making a difference. Because when women succeed, we all win. Now, let’s make this the norm.

P.S. Bold Disclosure: We Make Money, and We’re Proud of It

Yes, this article contains affiliate links. If you buy through them, we earn a commission. Why? Because we’re a women-owned, women-led company, and like the brands we feature, we don’t work for free. 

We believe in ethical business, and that means fair pay, financial growth, and the ability to reinvest in what we believe in. Supporting women isn’t just about visibility but also about economic power. 

So if you love what we do, click away – because every purchase helps sustain businesses that are actually making a difference!

Products mentioned in this guide:

No items found.
related